Home Latest News Caitlyn Jenner Announced as New Face of H&M’s Sports Campaign

Caitlyn Jenner Announced as New Face of H&M’s Sports Campaign


Caitlyn Jenner is set to take the fashion world by storm!

Sources confirm to E! News that the Olympian is participating in a new sports campaign for none other than retail giant H&M.

Caitlyn took to Twitter to share her excitement by writing, “Backstage with @hm! So proud to be part of their inspiring #HMSport campaign. #MoreIsComing #StayTuned.”

The exciting news comes on the heels of the 66-year-old revealing that she is partnering up with MAC Cosmetics.

Caitlyn started by tweeting this message to her millions of Twitter fans, “Some days I just gotta say…I love that I’m finally free to be me. #TransIsBeautiful”

She then she teased everyone with this tweet, “Oh, and another thing. I’m excited that I’m finally free to talk about my next adventure… #staytuned”

And she finally let the cat out of the bag with the big news:

“I’m finally free to announce my partnership with @MACcosmetics!” Caitlyn revealed. “All sales of our lipstick shade, Finally Free, go toward improving transgender communities. Look for it in April! #MACCaitlynJenner”

During an interview with MAC, Caitlyn revealed why she chose the name of the lipstick.

“I wanted a name that I use, and which represents the community,” the I Am Caitstar explained. “This is who I am: Finally Free.”

Caitlyn chose a “rosey nude” color for the lipstick and she describes it as an “everyday look.”

“To be honest, I want people to use it every day so they have to buy more,” Caitlyn revealed. “I want to raise a lot of money. It’s very simple.”

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